Eye drops are not seen as a daily essential that you should carry in your purse like chapstick or tissues.

Have people re-evaluate when and where they need eyedrops.

As something daily as riding the subway, you are putting your eye through so much.

Sticky paper will be applied to the sclera (white part of the eye) and a time to show how much can be built in such a short amount of time.

Fandango Eye Strain Scale for longer movies.

At music festivals such as Burning Man or Coachella, we’ll install eye-relief stands.

Even if you are not going out, you still need eye relief at home as you scroll endlessly on social media before you go to bed.

Co-Art Director: Alisha Branch
Copywriter: Aaron Marshall