PODS

*** 2020 Summer Circus Student Show — Silver ***

People are particular about moving. It’s more than just possessions; it’s about the people. So no matter what or how you pack, PODS is the best moving solution for you.

In this project, I vector illustrated everything and
created a new brand design to better express our campaign’s concept.

 

Logo Redesign

I redesigned the logo with bright colors and bold blocking
to highlight how fun and quirky moving can be.

Old Logo

Redesign

 

Spotify

 

Print

I chose vector illustrations to represent the simplicity moving will be with PODS.
By placing everything in rectangles, consumers can better associate PODS with easy mobility.

 

Subway Awnings

All people can be POD people so we show that by designing
subway awnings since all walks of life use the subway system.

 

Out of Home Murals

Murals in parking decks or stairwells of apartment complexes
can remind tenants that when they move, they can use PODS.

 

Mail-In Fridge Magnets

As tenants move in and move out, fridge magnets
will remind them who they can move with.

 
 

Vector Art Illustrations: Emily M. Chou
Copywriter: Ellen McMahon