Godzilla vs. Kong
Problem
How do you get people excited for the “Godzilla vs. Kong” movie coming out in May 21, 2021?
Solution
Show that Godzilla and Kong’s fight is going to be so epic that you’re going to need insurance, Titan Monster Insurance.
Step One: Introduce Insurance
Step Two: Register at Insurance Microsite
Introductory Video
Insurance Microsite
Home Page with Introductory Video
Home Page
Registration Page
Step 3: Insurance Membership
Registered members will then receive a membership card for
exclusive movie premiere bonuses along with membership collateral.
Membership Letter & Card
Membership Collateral: House Sign & Stickers
Step 4: Exclusive Movie Premiere Experience
Insurance cardholders will have access to exclusive rations
and “bunkers” to watch the battle in safety.
Rations: Exclusive Theater Snacks
Titan Monster Insurance members will be given exclusive branded snack items during their viewing.
Theater Entrance
Retrofitted theater doorway to look like a bunker entrance.
As guests enter, they’ll see projections of the bunker rooms.
Copywriter: Pete Prendergast