Problem
Having been opened since 1913, many people have forgotten about the Apollo and/or consider the theater “outdated” in both architecture and entertainment.
Solution
Apollo’s long turning out of history-making artist is not coincidence, it’s a skill. The performers that come through the venue are those that did and will shape US culture. So if you consider yourself artistically enlightened, you should be a regular at the Apollo.
Located in local magazines and city guides, these prints remind people who judged and debuted these historic talents.
Out of Home
Amateur Night
The Apollo Theater brings amateur night to the subways,
allowing the people of New York to either show off their talent or their opinions.
Apollo-Approved Playlist
As an expert in discovering and knowing whose push culture, Apollo will publish a
certified playlist that will feature new and old groundbreaking artists that everyone should know.
Copywriter: James Paul