Amy’s Vegan
Problem
Vegans and vegetarians get a bad rap for being in your face and arrogant.
Solution
Amy’s doesn’t care to pitch themselves as yet another elitist vegan/vegetarian brand. They focus on making a great meal that is simply good for you and the environment. So we extended that philosophy into our ads.
Box Repackaging
Amy’s been an organic food pioneer since 1988 and hasn’t had their branding change since then too.
OLD
NEW
Out of Home - Green Posters
Posters made out of moss will help filter the air in uncirculated areas like subways.
Out of Home - Water Fountain
Public water fountains that help keep people hydrated and remind them that Amy’s is also good for them.
Out of Home - Vine Shaders
Major community stops will be covered with vines to provide pleasant shading.
ex: Beltline in Atlanta, High Line in NYC
Out of Home - Pop-up Sunrooms
Frozen meals are a great product for college students so we offer sunrooms to encourage endorphin production while they think about Amy’s.
Co-Art Director: Vail Prior
Copywriter: Liz Deangelo